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Concept Development

Concept Development provides a basic layout of what the client will expect. It reviews color scheme, text, and rough sketches. This week Heather, Michael, and myself created two development layouts using picture window layout as an option for our Scotch design.

How many different uses-preferably new and imaginative-can you come up with for Scotch brand "Post-it" notepads? . Design a multipanel double page ad for a magazine showing these new uses, and include a headline and a bit of copy to introduce the ad.

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